Blessing Shumba-Hove is a holder of a Bachelor’s in Commerce Marketing Management from the University of South Africa and is a member of the Marketers Association of Zimbabwe. Blessing has over 12 years’ working experience in sales, brand management and marketing with BAT Zimbabwe being her home for the greater part of her working career having joined BAT Zimbabwe in August 2013 as a Trade Marketing Representative. She then held various positions including roles in Botswana, Mozambique and Zambia before assuming her current role as Head of Trade, Zimbabwe effective March 2024.Within BAT she has implemented various projects including implementation of new sales systems and brand migrations.